Our Brand Guidelines
The visual identity of an education charity built by students – colours, type, logo, and language in one place.
The National Society for Education, Mentoring and Media – Registered Charity No. 1209673
Explore the guidelines
Our Story
Who we are, why we rebranded, and what our visual language means.
Colour Palette
Keystone, supporting, and canvas colours with copyable hex codes, RGB, CMYK, and Pantone values. Includes a live contrast checker.
Typography
Readex Pro and Sora – our typefaces chosen for clarity, accessibility, and personality. Interactive live preview.
Logo
Logo variants, clear space rules, minimum sizing, and authorised usage guidelines. Download assets directly.
Language and Tone
How we write – tone by audience, word choice, grammar, and our name and capitalisation rules.
Accessibility
WCAG 2.2 AAA compliance, digital checklist, and a built-in contrast checker for any combination.
UX Patterns
Component patterns, colour roles, button styles, typography in use, and interaction guidelines for digital products.