Brand Guidelines
Colour Palette
Fifteen colours across three groups. All artwork should be created in RGB using the sRGB IEC61966-2.1 colour profile for consistent rendering across all channels.
Keystone Colours
Primary colours used prominently in logos, key visuals, and primary marketing materials to establish instant recognition.
Knowledge Gold
RGB 250, 205, 0
CMYK 0, 18, 100, 2
Pantone 116 C
Inspiration Pink
RGB 250, 0, 205
CMYK 0, 100, 18, 2
Pantone Purple C
Discovery Teal
RGB 0, 250, 205
CMYK 100, 0, 18, 2
Pantone 3255 C
Supporting Palette
Grounding and balancing colours that ensure designs remain accessible and professional while complementing the neon palette.
Foundational Brown
RGB 68, 56, 0
CMYK 0, 18, 100, 73
Pantone 116 C
University Blue
RGB 28, 59, 112
CMYK 75, 47, 0, 56
Pantone Purple C
Midnight
RGB 43, 42, 42
CMYK 0, 2, 2, 83
Pantone 3255 C
Canvas Shades
Soft, watercolour-like hues for backgrounds and contexts where the brightest NSEMM colours do not work.
Serenity Slate
Soft Mint
Legacy Gold
Background Grey
Coastal Green
Sandy Brown
Colour Pairings
Approved background and text colour combinations per brand guidelines. Green indicators show approved pairings aligned with WCAG accessibility standards.
| Background | White | University Blue | Midnight | Foundational Brown |
|---|---|---|---|---|
| Knowledge Gold | ||||
| Inspiration Pink | ||||
| Discovery Teal | ||||
| Foundational Brown | ||||
| University Blue | ||||
| Midnight | ||||
| Serenity Slate | ||||
| Soft Mint | ||||
| Legacy Gold | ||||
| Background Grey | ||||
| Coastal Green | ||||
| Sandy Brown |
Contrast Checker
Test any two colours against WCAG 2.2 standards. All NSEMM content must meet at minimum AA for normal text and AAA for body copy.
Contrast Checker
Select any two palette colours to check WCAG compliance.
The National Society for Education
Body text appears at this size. Clear, readable, and accessible.