Brand Guidelines
Our Story
Who we are, why we rebranded, and what our visual language means.
Who we are
NSEMM is a registered charity (No. 1209673) that advances education for people primarily under the age of 25. The organisation focuses on KS3, GCSE, A-Level, and university admissions mentoring - with specialist programmes in medicine and law.
NSEMM was founded by students and continues to be shaped by the people it serves. That origin is not incidental - it is fundamental to how the charity operates, who it listens to, and what it believes education can be.
Registered charity
No. 1209673
The National Society for Education, Mentoring and Media
Focus areas
- KS3
- GCSE
- A-Level
- University admissions - medicine
- University admissions - law
The 2025 rebrand
In 2025 NSEMM refreshed its visual identity to better reflect its values. The previous identity lacked the warmth and confidence needed to represent a growing educational charity. The new identity is built around a three-colour system - each colour carrying a distinct meaning and use context.
Knowledge Gold
Represents the energy of learning - the spark of curiosity and the reward of understanding.
Inspiration Pink
Represents creativity and possibility - the invitation to think beyond the expected.
Discovery Teal
Represents exploration and new horizons - the confidence to venture into new territory.
The visual language
Typefaces
Readex Pro
Body text, headlines, titles
Chosen for its support of global scripts and its accessibility - reflecting the charity's inclusive mission. The backbone of all NSEMM communications.
Sora
Display, CTAs, infographics
A distinctive display typeface that gives NSEMM a confident, contemporary personality. Used for headings and moments where the brand needs to show character.
The logo mark
The logo mark symbolises the intersection of three pillars central to the NSEMM mission.
- Knowledge
- Aspiration
- Community