Brand Guidelines
Logo
Our logo is our most important visual asset. Three variants cover every context. Always follow these guidelines to maintain integrity and recognition.
Abbreviated Logo
Primary logo for most applications — websites, social media, and standard branding materials.
Min size: 35mm print / 80px digital
Icon — Yellow Square
Book icon on Knowledge Gold for favicons, app icons, and small-format applications.
Min size: 32px
Icon — University Blue
Book icon on University Blue for alternative contexts where brand recognition is already established.
Min size: 32px
Logo Elements
Each element of the logo carries specific meaning.
Book of Knowledge
Represents continuous learning and personal growth — the idea that we can expand our knowledge throughout life.
Illuminated Mind
The brain-shaped light symbolises innate intelligence and capacity for insight — like a lightbulb moment or the rising sun.
Knowledge Gold
Our signature gold represents the value and reward of knowledge, and our potential to create meaningful change through education.
Usage Rules
Before using the logo in a new context, check with the Marketing team.
Use the logo as provided — resizing is the only permitted modification
Ensure sufficient contrast between logo and background
Use the white-out version when the logo needs to appear on dark backgrounds
For monochrome, use Supernova, Black, or White only
Recolour, stretch, rotate, or add effects to the logo
Place the logo on a busy or low-contrast background
Use the logo as a word — it is a symbol, not a substitute for the name NSEMM
Create unofficial versions or unofficial abbreviations
Sizing and Clear Space
Minimum Sizes
| Context | Min size |
|---|---|
| 35mm | |
| 728 x 90 banner | 45px height |
| 300 x 600 | 50px height |
| 300 x 250 | 50px height |
| 120 x 600 | 30px (abbreviated) |
| Favicon | 32px (book icon) |
| Mobile | 50px |
| Tablet | 80px |
| Desktop | 130px |
Clear Space
Clear space must equal 50% of the book's width on all sides. This gives the logo room to breathe and prevents visual clutter.
Dashed area = minimum clear space
Video is the only context where the logo may be used centrally. Use the NSEMM animation in the outro where possible.