Brand Guidelines
Logo
Our logo is our most important visual asset. Three variants cover every context. Pick a version, preview it on every approved background, then download your selection as a ZIP.
1. Choose logo version
2. Preview on background & add to queue
Background
White
#FFFFFF
Crossed-out colours are not approved for this logo version. The contrast or the artwork does not work on those grounds.
Download Queue
0Select a background, then click the + button on the preview to add it here. Download all as a ZIP.
Logo Elements
Each element of the logo carries specific meaning.
Book of Knowledge
Represents continuous learning and personal growth: the idea that we can expand our knowledge throughout life.
Illuminated Mind
The brain-shaped light symbolises innate intelligence and capacity for insight, like a lightbulb moment or the rising sun.
Knowledge Gold
Our signature gold represents the value and reward of knowledge, and our potential to create meaningful change through education.
Usage Rules
Before using the logo in a new context, check with the Marketing team.
Use the logo as provided; resizing is the only permitted modification
Ensure sufficient contrast between logo and background
Use the white-out version when the logo needs to appear on dark backgrounds
For monochrome, use Supernova, Black, or White only
Recolour, stretch, rotate, or add effects to the logo
Place the logo on a busy or low-contrast background
Use the logo as a word; it is a symbol, not a substitute for the name NSEMM
Create unofficial versions or unofficial abbreviations
Sizing and Clear Space
Minimum Sizes
| Context | Min size |
|---|---|
| 35 mm | |
| 728 × 90 banner | 45 px height |
| 300 × 600 | 50 px height |
| 300 × 250 | 50 px height |
| 120 × 600 | 30 px (abbreviated) |
| Favicon | 32 px (book icon) |
| Mobile | 50 px |
| Tablet | 80 px |
| Desktop | 130 px |
Clear Space
Clear space must equal 50% of the book's width on all sides. This gives the logo room to breathe and prevents visual clutter.
Dashed area = minimum clear space
Video is the only context where the logo may be used centrally. Use the NSEMM animation in the outro where possible.