Brand Guidelines
Accessibility
Accessibility is not an afterthought — it is central to NSEMM's mission. Every piece of communication must be usable by everyone.
WCAG
2.2
AAA
Our Standard
NSEMM content must comply with WCAG 2.2 AAA — the current highest level of web accessibility requirements. This means a minimum contrast ratio of 7:1 for normal text. There are no exceptions for marketing materials.
Requirements
Non-discrimination
Nothing that discriminates against protected characteristics in services, employment, or access to facilities.
Reasonable adjustments
Ensure individuals with disabilities can access our services and participate fully.
Font contrast
All content must meet WCAG 2.2 AAA standards — the highest level of web accessibility compliance.
Accessible formats
Provide accessible versions of printed materials on request, ensuring inclusivity for all.
Neurodivergence-friendly
Consider sensory sensitivities in design choices — font spacing, colour contrast, and animation.
Digital Checklist
Verify each item before publishing any digital content.
Clear and consistent navigation structures
Sufficient colour contrast between text and background at all times
All functions accessible via keyboard navigation
Descriptive alt text on all images
Content accessible across all devices and screen sizes
Adequate spacing and size for interactive elements on mobile
Animations respect prefers-reduced-motion OS setting
Forms have clear labels and error messages
Live Contrast Checker
Test any colour combination against WCAG standards before using in production.
Contrast Checker
Select any two palette colours to check WCAG compliance.
The National Society for Education
Body text appears at this size. Clear, readable, and accessible.