NSEMM

Brand Guidelines

Typography

Two typefaces, chosen for clarity, inclusivity, and personality. Both are available freely from Google Fonts under the Open Font Licence.

Readex Pro

Body text, headlines, titles

Designed for maximum legibility, with careful letter spacing and a humanist character that is friendly to readers with dyslexia and other reading differences. The backbone of NSEMM communications.

Google Fonts

Sora

Display, CTAs, infographics

A geometric, friendly display font that adds personality and energy. Used for headings, call-to-action buttons, and moments where the brand needs to show character.

Google Fonts

Readex Pro

Body font — use for all running text, labels, and interface copy

Weight scale

Light 300The National Society for Education, Mentoring and Media
Regular 400The National Society for Education, Mentoring and Media
SemiBold 600The National Society for Education, Mentoring and Media
Bold 700The National Society for Education, Mentoring and Media

Size scale

xsThe National Society for Education, Mentoring and Media
smThe National Society for Education, Mentoring and Media
baseThe National Society for Education, Mentoring and Media
lgThe National Society for Education, Mentoring and Media
xlThe National Society for Education, Mentoring and Media
2xlThe National Society for Education, Mentoring and Media
3xlThe National Society for Education, Mentoring and Media
4xlThe National Society for Education, Mentoring and Media
5xlThe National Society for Education, Mentoring and Media

Sora

Display font — use for headings, hero text, and call-to-action elements

Weight scale

Light 300The National Society for Education, Mentoring and Media
Regular 400The National Society for Education, Mentoring and Media
SemiBold 600The National Society for Education, Mentoring and Media
Bold 700The National Society for Education, Mentoring and Media

Size scale

xsThe National Society for Education, Mentoring and Media
smThe National Society for Education, Mentoring and Media
baseThe National Society for Education, Mentoring and Media
lgThe National Society for Education, Mentoring and Media
xlThe National Society for Education, Mentoring and Media
2xlThe National Society for Education, Mentoring and Media
3xlThe National Society for Education, Mentoring and Media
4xlThe National Society for Education, Mentoring and Media
5xlThe National Society for Education, Mentoring and Media

Licence

Both fonts are sourced from Google Fonts and licensed under the Open Font Licence (OFL). They are free for commercial and non-commercial use with no restrictions on embedding or distribution.